The Indian T20 League is achieving new heights with every passing. The Board of Control for Cricket in India (BCCI) has witnessed a bidding war of high intensity between major TV broadcasters and digital broadcasters as well. Media rights have been sold separately for the TV and digital.
The TV rights were jointly grabbed by Sony Pictures Network and Star Sports network and digital rights eventually sold up to Jio and Disney+ Hotstar. The administration of the Indian T20 league is confident that the league is developing into a major brand and surpassed the major sporting events.
The Indian T20 league becomes the second most lucrative league in the world
Indian T20 League has moved ahead of the leagues including the likes of the English Premier League (EPL) and Major League Baseball (MLB). It has now claimed the second spot in the list of most lucrative leagues in the world. Now, National Football League (NFL) is the only league that is ahead of the IPL.
The auction for the media rights for the next five-year cycle of the Indian T20 League has been concluded recently on June 13 (Monday). This auction was to acquire the media rights for the 2023-2027 time period by major broadcasters in the country.
Before the auction of media rights, the Indian T20 League was at the fourth spot in terms of “per match broadcasting fees” behind NFL, EPL, and MLB. But, it amazed everyone after the auction when the per-match broadcasting fees of IPL jumped up to 107.5 crores, just 23.5 crores less than that of the NFL.
In terms of cricket specifically, the Indian T20 League is undoubtedly the most lucrative cricket league in the world after beating all major leagues. The league has gained success in terms of profit since its inception in 2008. The next season of the league will be played in the year 2023.