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Niccolo Campriani
Cricket is set to make its comeback in Olympics in 2028. Speaking about the inclusion of cricket in the Olympics, the LO Games director announced his happiness. "We are thrilled to welcome the world's second-most popular sport with an estimated 2.5 billion fans worldwide. Some of you might be wondering why in LA? "Well, the commitment to grow cricket in the US is real," said Niccolo Campriani.
"And it's already happening with the launch of the very first Major League Cricket season earlier this year, which exceeded all expectations. And the [men's] T20 World Cup in 2024 coming to US and West Indies. We all recognise the critical importance of a strong digital presence in order to keep the games relevant for the youth. And cricket is offering a unique platform to do so," added Campriani.
Campriani further said that Virat has more followers on social media than LeBron James, Tom Brady and Tiger Woods combined. "Think [about] my friend here Virat. He's the third-most followed athlete in the world on social media with 314 million followers. That's more than LeBron James, Tom Brady and Tiger Woods combined. This is the ultimate win-win for LA 28," added Campriani.
'The innings has just begun, and we can't wait to see where this incredible journey leads' - Chairam of International Cricket Board
"The IOC and the cricket community as cricket will be showcased on a global stage to grow beyond the traditional cricket countries, while the Olympic movement gains access to previously untapped communities of athletes and fans. It's a great example of how one can reach the other," concluded Campriani. International cricket board's chairman also expressed his happiness about cricket's comeback to the Olympics.
"I'd like to thank LA28 and the International Olympic Committee for their support, and for their trust in our organisation's ability to deliver a world-class event and countless new Olympic fans from all over the world. The fact that the IOC confirmation of our selection occurred here in Mumbai, during the ICC Men's Cricket World Cup, is truly icing on the cake. The innings has just begun, and we can't wait to see where this incredible journey leads," said the chairman of International cricket board.