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Katrina Kaif brand ambassador of CSK (Source: Twitter)
Cricket and celebrities have always been the USP of the IPL which is why it is called the perfect mix of glamour and entertainment. Many owners of the current IPL teams are famous Indian celebrities which adds to the popularity of the league.
According to a recent development by ABP News, Katrina Kaif has been announced as the brand ambassador of Chennai Super Kings for the forthcoming Indian Premier League (IPL) 2024 season. Katrina Kaif is a renowned Bollywood actress and her association with CSK is poised to inject her star power into the brand value of Chennai Super Kings. With her magnetic charm and massive fan base, Kaif's association with CSK is anticipated to elevate the team's popularity globally.
Katrina Kaif is also the ambassador of Etihad Airways
In preparation for the IPL 2024 season, the Chennai Super Kings have introduced a refreshed jersey logo and announced a new sponsorship deal with CSK. Etihad's logo will now be displayed on the back of CSK's jersey.
Katrina Kaif is also the brand ambassador of Etihad and her association with CSK is in line cohesion with CSK's marketing strategy to make it a bigger global brand. Katrina Kaif has earlier been associated with RCB back in 2008 as its face and now her association with CSK has been taken positively by fans.
Chennai has always been a big IPL franchise as they have clinched 5 IPL titles to date and they will enter this year’s IPL season as the defending champion. They already have a cult figure of Indian cricket captaining them in the form of MS Dhoni and the inclusion of Katrina Kaif will further add to their stardom.
As the anticipation for the upcoming season builds, supporters are optimistic about the synergies Kaif's association will bring to the team and it is going to be a perfect mix of entertainment and glamour.